Dr. Rex M. Rogers
During the U.S. Presidential campaign, back in February 2016, I stopped posting political content on social media. I just quit cold turkey.
Before this I'd tried to post about issues. I didn't mention just one but always several candidates, attempted to be non-partisan, never spoke negatively of the previous Administration, and in no way attacked Democrat or Republican candidates or otherwise use my social media to campaign. In retrospect, I guess I was naïve. I actually tried to conduct a discussion about important issues. Usually, it didn't happen.
I found that people didn't read the nuances of what I said, and they didn't discuss the issue. Mostly, they reacted emotionally, defending their partisan view and/or candidate—who I had often not mentioned—and frequently did so with rancor not found in my posts. People used my nonpartisan social media post as a platform to rant or to proclaim the virtues of their candidate, even when this had nothing directly to do with the issue content of my post.